Promotional Item Trends To Watch In 2013

Promotional Products 2013

If you take a quick look through your kitchen cabinets, chances are you’ll find a few promotional products from years past. Water bottles with company logos, post-it notes with business names, and food storage containers with catchy slogans. The best promotional items serve multiple purposes: they are highly effective marketing tools for businesses, and they are useful and convenient for potential customers. If you are planning on purchasing some promotional items as part of your marketing for 2013, here are the top trends to keep in mind.

Mobile accessories

Mobile Accessories

There’s no denying that mobile usage has increased exponentially over the past few years. Potential customers are constantly connected to their smartphones and tablets, so it’s no surprise that mobile accessories are a popular promotional item for 2013. Branded tablet and smartphone cases as well as headphones are popping up at tradeshows all over the country. If you’re looking to make a splash with your promotional marketing this year, consider distributing branded mobile accessories to existing and potential customers.

USB drives

USB Drive

USB drives are a highly useful and customizable promotional item. They come in a variety of different shapes, sizes, and colors, making it easy for companies to create a unique item that reflects their businesses’ style. Customers love them because they are handy for storing and transferring files from desktop and laptop computers, and can be used at work or home. Adding your businesses’ logo or name to a USB drive is a great way to improve your company’s visibility.

Water bottles with filters

Water bottles with filters 1

As our society shifts towards utilizing more eco-friendly and environmentally sustainable products, filtered water bottles are becoming increasingly popular. The built-in filters allow potential customers to refill their bottles with pure, clean water with each usage. Filtered water bottles are great for bringing to work, sporting events, or toting along in the car on long trips. These are promotional products that will benefit both the planet and your company’s bottom line.

Poly-cotton blend shirts


Poly-cotton apparel has seen a rise in popularity over the past few years. This moisture-wicking blend is a comfortable choice for active people. It helps keep you cool while exercising, and wicks sweat away from your body. While these tend to be a more expensive promotional product, there’s no worries about them getting lost in the bottom of a drawer or the back of a closet. Active customers will appreciate and wear them frequently!

Cooler backpack

Cooler backpack

The cooler backpack is one of the most popular promotional items for 2013. This highly useful item is a favorite among beach goers and vacationers everywhere. And who can blame them? Traditional coolers are bulky and awkward to carry. This cooler allows you to store everything you need in a convenient backpack, making it easier to carry all the gear you need for the beach and picnics. If you’re looking to make a splash with your promotional items this year, the cooler backpack is the way to go.

The most effective promotional items are ones with staying power. If you are hoping to increase your company’s visibility and attract more customers this year, consider purchasing some of these highly useful promotional items as part of your next marketing campaign. These products will be customer favorites, and are guaranteed to be used frequently.

About The Author: Julianne Parrish is a freelance writer that specializes in marketing and advertising. She writes for sites like Optiva Signs, that help companies drum up new business. In her free time she enjoys reading and spending time with her daughter.


About Davy Greene
SEO analyst by profession, in addition to working with Search Engine Optimization(SEO) for more than 4 years.

3 Responses to Promotional Item Trends To Watch In 2013

  1. Love the backpack, it’s really neat!

  2. LogoX says:

    One reason many products work great as corporate gifts is that they offer practical utility to the recipients while promoting your brand. Products with functionality are retained and used for a long period of time; e.g. advertising gifts like mugs, folders, pens and other stationery products.

  3. Sasha says:

    Find out Promotional USB drives best sellers HERE

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: